A People-First
Holding Company
We invest in solid family & founder-owner businesses
Our story
After 50+ years of combined experience running, and investing in businesses, the three of us came to the same conclusion: the business world doesn’t think long-term enough.
We’ve spent our careers in leadership roles across industries and continents—running P&Ls, leading teams, solving problems, and helping businesses grow. But we also share a different kind of experience: we’ve been operators. We’ve made payroll. We’ve sat across from customers, suppliers, and employees. And we’ve learned that the most valuable capital isn’t financial—it’s human.
That belief is at the heart of The Perpetuity Project.
Our name, The Perpetuity Project (TPP), reflects our commitment to long-term thinking—and to the fact that this isn’t just a business venture. It’s a life project we’ve chosen to build together.
We created TPP to be a different kind of holding company: one that focuses on what really matters—people, customers, and the long-term health of the business. We don’t buy to flip. We buy to hold. We step in as stewards, not just shareholders. And we make decisions with a simple principle in mind: what’s right for the next decade, not just the next quarter.
All three of us left successful, high-paying executive careers to build this. We’ve invested a large portion of our personal wealth—and all of our energy—into making it work. Not because it’s easy, but because it matters.
We love operating. We love building. And most of all, we love doing it together. With complementary skills, shared values, and a deep respect for each other, this is more than just a professional partnership. It’s our perpetuity project.
Meet the Team
Andre Fernandes
Founding Partner
Andre Fernandes brings a mix of strategic thinking and hands-on leadership. His career includes consulting, finance, and executive roles, where he led commercial, marketing and innovation for businesses across Europe. Andre grew up in a family of entrepreneurs and understands the responsibility that comes with owning and leading a business. He’s passionate about empowering teams, and preserving the spirit of the companies we acquire. Andre holds a BA in Business Administration from FEA-USP, Brazil and an MBA from the Wharton School of Business, USA.
Jojo de Noronha
Founding Partner
Jojo de Noronha combines strategic insight with an understanding of people and performance. Her experience includes private equity, HR, Sales and overseeing a $1.5B business across Northern Europe where she built a track record of driving growth, engagement, and innovation. Jojo always focused on building strong teams and sustainable businesses. She brings both heart and discipline to everything she does. Jojo holds a BA in Economics with a concentration in Finance from the University of Virginia, USA.
Walter Paganucci
Founding Partner
Walter Paganucci brings a combination of financial, strategic, and operational leadership with real-world experience. From leading global strategy for a $27B business to driving double-digit growth across regions, Walter has a track record of transformation at scale. He was raised in a family of entrepreneurs and understands the realities of running a business. His focus is always on building resilient, well-run businesses with strong fundamentals and long-term vision. Walter holds a BA in Civil Engineering from UFES and in Finance from FAESA, Brazil.